Serena Software YouTube Success Story (2 min)
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Mid-sized business software maker Serena Software launched a video campaign involving YouTube called "Just @#$% It" intended to raise awareness as it raised eyebrows. A cheeky reference to the functionality of their business mashup software, the video racked up over 1.2 million views from its posting in March 2008 and January...
Source: YouTubeAdded: 3 yrs. ago
Mid-sized business software maker Serena Software launched a video campaign involving YouTube called "Just @#$% It" intended to raise awareness as it raised eyebrows. A cheeky reference to the functionality of their business mashup software, the video racked up over 1.2 million views from its posting in March 2008 and More » January 2009. The YouTube video has been a major referral source of traffic to Serena's mashup microsite, and led to a 36% increase in views of the other videos in Serena's ...
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