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Harley Earl's Auto-Americana Lifestyle Story Saving GM
To kick off the new century, starting in 2001, a few authentic GM car execs got behind a time-tested business paradigm that
... originally made this company so enormously rich and powerful in the modern era: winning auto designs. Being the scion of Harley Earl's car design legacy, Richard presented his research findings (beginning in 2001) to top McCann-Erickson advertising execs, Buick brand managers and then his idea ignited a fire under a powerful new GM exec, Bob Lutz, who fast-tracked the ... Loading... Please Log In / Sign Up
